How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 24.06.2025 01:16
Processes
Price
Good marketing is doing this well.
Here’s what everyone should know about this new HIV prevention shot - The Washington Post
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Mark Hughes: Mercedes can disrupt McLaren-Verstappen fight - The Race
Product
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Geoff Keighley's Summer Game Fest Seems Unstoppable - Push Square
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.